As we enter an age of female empowerment, we move away from the dark place where women felt insecure about their bodies, looking for the praise of men to reassure them, and to a place where women can feel confident about their bodies and empowered to do with them as they wish.

Choosing to undergo an elective cosmetic gynaecology procedure at MAS Gynaecology is just one of the ways women can look after their bodies. Treatments of this nature can make women’s bodies look and feel as they require, boosting their physical, mental and sexual health.

You may have heard terms such as “labiaplasty” in passing – but what do they actually mean? It might be surprising to hear, but there are a number of procedures available that can revolutionise your life. Below we have explored a number of these treatments and have taken a look at the seven potential benefits they can provide to your mind and body.

If you are interested in finding out more about the cosmetic gynaecology services provided by Mr Masood and the team here at MAS Gynaecology, then simply request a free phone consultation today! 

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Benefits of Cosmetic Gynaecology
Extension Cosmetic 1

Labiaplasty & Hoodectomy

We will start with the most commonly heard cosmetic gynaecology treatments. The labia and clitoral hood are common aspects of the body that women can feel unhappy with. Due to the size of the labia minora or clitoral hood women can often feel both physical and emotional discomfort.

labiaplasty in simple terms is a minor procedure which is performed to reduce the flaps of skin (labia minora) which cover either side of the vaginal opening, while a hoodectomy or clitoral hood reduction, is a procedure commonly performed alongside a labiaplasty, helping to reduce excess folds within the prepuce. By reducing the size of both the labia and clitoral hood women are able to feel both physical and mental relief:

  1. Large labias and clitoral hoods can often cause physical discomfort during intercourse or during everyday activities from exercise, such as cycling, to simply sitting at work or walking around a shopping centre. This is due to the rubbing of the labia or clitoral hood against your partner during intercourse or against your clothing while you go about your day to day business. This rubbing though often manageable at first can cause serious chaffing and swelling of the area, causing further rubbing and increasing the discomfort felt. Both labiaplasty and hoodectomy procedures can reduce the rubbing that occurs in those areas by reducing the size of both the labia and clitoral hood. In some cases, this can also enhance sexual pleasure, as the clitoris is more accessible. A return to sexual activity, as well as things such as being able to return to the gym, should be possible after as little as four to six weeks.
  2. As is the way with current female clothing fashions, many clothes these days are tight fitting especially those used for physical activity, such as gymwear and swimwear. Work uniforms meanwhile can often also be rather tight to ensure safety, with limited material that can get trapped in machinery etc. But women with large labias and clitoral hoods can feel self-conscious in such clothing as they can fall foul of the often referred to in millennial culture, ‘camel toe’. By undergoing cosmetic gynaecology in the form of a labiaplasty or hoodectomy women can feel a confidence boost and a rise in self-esteem both privately and professionally.


Hymenoplasty also referred to as a Hymen Repair, is the procedure used to reconstruct the Hymen after it has been torn.

The Hymen, a thick membrane which covers the vaginal opening from the urethral orifice dorsally, is most commonly torn during intercourse, though it can also be broken by the insertion of a tampon or during sporting activities like gymnastics or horse riding.

The cosmetic procedure we offer is both simple and delicate, in most cases achieved by resewing the edges of the torn Hymen to promote its healing. Another way hymenoplasty is performed is by creating a new Hymen using tissue from the vaginal lips. Like all our treatments it offers a number of benefits:

  1. The main function of the Hymen is to protect the entrance to the vaginal canal from dirt and microorganisms which can get into the vagina and cause infections such as a vaginal yeast infection. Repair of the Hymen can help prevent such external bodies from entering the vaginal canal and causing infections. Good sexual health can promote a strong general health of any woman.
  2. Sexual assault is an extremely traumatic event, which leaves women feeling a loss of control over their lives and their body. Here hymenoplasty can help to provide a woman who has suffered a sexual assault to regain some form of control over her body and her sexual health. Even if the Hymen was torn during the assault or not, a hymenoplasty can provide some form of recovery from such an event as we can repair any level of tear or damage. If you are looking to undergo this type of cosmetic gynaecology procedure because of a sexual assault, we advise speaking with a counsellor or therapist before such treatment.

Vaginoplasty or Vaginal Tightening

As women age, and most commonly after they have gone through childbirth, the muscle walls of the vaginal canal can become loose, stretched and discoloured. This can often leave women feeling uncomfortable both physically and mentally. Vaginoplasty is a procedure that works to tighten, tone and rejuvenate the vaginal muscles, surrounding tissues and perineum. This procedure is amongst the most popular for women today and provides various benefits to our physical, mental and sexual health.

  1. Tightening the vaginal wall can restore control and structure, which is often lost through childbirth, reducing pain and discomfort that may be felt due to weakness in the muscle walls, as well as reducing the chance of a woman developing a condition such as urinary incontinence.
  2. Furthermore, tightening the muscles of the vaginal canal can increase the sexual pleasure felt by both partners due to the strengthening of the muscle wall. After such a procedure at MAS Gynaecology, Kegel exercises are also recommended to continue to enhance the strength of the muscle wall and reduce the chances of the vaginal canal loosening again over time.
  3. The sex organs of both men and women are closely related to their own self-confidence, and when they feel discomfort or are unhappy with the appearance of their sexual organs it can often lead to a decrease in confidence, not only sexually but in everyday life. By undergoing vaginoplasty or another form of cosmetic gynaecology which tightens the vagina women can improve the amount of confidence they have. They will also benefit from a reduction in any discomfort they may feel due to weakness in their vaginal muscles as well as being able to achieve a rejuvenated appearance of the vagina.

So, there you have seven amazing physical, mental and sexual health benefits that cosmetic gynaecology can provide. Aside from the benefits that each procedure can provide, another compelling reason why you should consider cosmetic gynaecology at MAS Gynaecology is that our professional, highly-qualified gynaecologists, of which there is our consultant gynaecology Mr Mohammed Masood and our female gynaecologist, who are experienced in offering sensitive, straightforward, professional care.

No matter what your personal circumstances are, or your reasons for wishing to undergo cosmetic gynaecology procedures, the team at our luxurious Harley Street Clinic can provide a relaxing, calm and discrete environment for all our patients. If you are interested in discussing a particular procedure, or simply wish to know what can be done to solve a gynaecological issue you may have, do not hesitate to get in touch with us today by calling 0782 597 0530. You can alternatively contact us via email at We can provide you with any further information you require as well as talking you through our other locations throughout London and the surrounding areas.

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